Emerald Katong Boosts District 15 New Home Sales Continuum Emerges Top Beneficiary

Sales at Emerald of Katong and 3 other new projects in District 15 hit nearly 60% highPublished on 01 Dec 2025, 3:33 PMBy Valerie KorEmerald of Katong: 846 units were snapped up since its launch on Nov 15, achieving an average price of $2,617 psf (Credit: Samuel Isaac Chua/EdgeProp Singapore)SINGAPORE (EDGEPROP) – Launched a fortnight ago, Sim Lian Group’s Emerald of Katong saw a resounding success, with 99% of its 846 units sold in just three days.As of Nov 30, a whopping 825 units of the new 99-year leasehold private condominium on Jalan Tembusu had been bought, achieving an average price of $2,617 psf.The shortfall of 13 units is due to some buyers pulling out of their purchases following the weekend launch, which started with VIP and multiple-unit sales on Nov 15 and ended with a public release on Nov 16 and 17.Emerald of Katong launch stimulated the other neighbouring projects in the East Coast area of prime District 15. Adjacent to it sits Tembusu Grand, an exquisite 638-unit development by City Developments Ltd (CDL) and MCL Land.Tembusu Grand: 52 units were sold in Nov, bringing cumulative sales to 581 units or 91% to date (Credit: Samuel Isaac Chua/EdgeProp Singapore)Data shows that since the start of November, 52 units have been sold, reaching a total of 581 units (91%) at an average price of $2,445 psf. The 99-year leasehold condominium on Jalan Tembusu was launched in April 2023 so far.At the 1,008-unit Grand Dunman by SingHaiyi, 18 units were sold since Nov 11, bringing the total sales to 731 units (72.5%) at an average price of $2,531 psf. This 99-year leasehold condominium on Dunman Road was launched in July 2023.Grand Dunman: 10 latest transactionsSince Nov 9, The Continuum, a freehold condominium in Thiam Siew Avenue developed by joint venture partners Hoi Hup Realty and Sunway Developments has sold a total of 126 units, reaching overall sales to 528 units (64.7%) as of Nov 30 at an average price of $2,788 psf.Read also: Boutique condo Hill House reaches new high of $3,267 psfEmerald of Katong’s launch created a ripple effect on The Continuum, an 816-unit freehold condominium along Thiam Siew Avenue developed by joint venture partners Hoi Hup Realty and Sunway Developments (Credit: Samuel Isaac Chua/EdgeProp Singapore)In just three consecutive days in mid-November, The Continuum had recorded a robust sale of 13 units on Nov 15, followed by 38 on Nov 16 and 22 on Nov 17. Which sums up to 73 units in the course of three days.Since Nov 9, The Continuum has seen 126 units sold, bringing total sales to 528 units (64.7%) (Credit: Samuel Isaac Chua/EdgeProp Singapore)As The Continuum was already 49% sold, leaving 51% of its units still available, buyers had more options. In comparison, many of the smaller units at Grand Dunman were already disposed of.Out of 13 caveats lodged, the highest psf prices were achieved for the 484 sq ft one-bedroom and 624 sq ft two-bedroom units on high floors, specifically from the 16th to 21st floors. At the launch, 21 such units recorded prices ranging from $2,901 psf to $2,958 psf.Since Nov 9, The Continuum, a freehold condominium in Thiam Siew Avenue developed by joint venture partners Hoi Hup Realty and Sunway Developments, boasted a total of 126 units sold, bringing overall sales to 528 units (64.7%) as of Nov 30 at an average price of $2,788 psf. (Credit: Samuel Isaac Chua/EdgeProp Singapore)Furthermore, at The Continuum, 11 units were sold this November, including nine two-bedroom, high-floor units ranging in size from 646 to 721 sq ft. These units fetched prices from $3,003 psf to $3,084 psf. Additionally, two compact three-bedroom units measuring 872 sq ft were sold at $3,003 psf and $3,060 psf, respectively.Some three- and four-bedroom units ranging from 1,066 sq ft to 1,270 sq ft were sold at prices between $2,667 psf and $2,681 psf during the past month.”November has been a good month for new home sales, providing a significant leverage for the year before the December holidays,” acknowledged PropNex’s Gafoor.Base on the current records lodged, new home sales in November have reached 2,805 units. Nevertheless, this is not yet the final statement.The current numbers have already surmounted the previous peak of 2,793 monthly private new home sales recorded in March 2013, according to Hutton Data Analytics.”The strong take-up in November will have a positive effect on the take-up rate in 2025,” says PropNex’s Gafoor. He adds that Emerald of Katong received more than 800 cheques out of only 13 units available on Nov 30, several unsuccessful buyers will now be seeking alternatives. “This will most probably boost new home sales at the start of 2025,” concludes.

Rewritten: Located near the MRT, Elta Condo also benefits from a comprehensive system of bus routes. The convenient Clementi Bus Interchange, just a short distance away, offers a wide range of bus services that connect to various parts of Singapore. Serving as a bustling hub, this interchange provides numerous options for residents of Elta Condo to travel efficiently to their desired destinations. Regardless of whether one is commuting to work, attending school, or visiting loved ones, the availability of these bus services makes public transportation a convenient and accessible option for residents of Elta Condo.